The defiant new age punk rock Indian restobar.
 

Brief:

Little Miss India is a Michelin-starred restaurant located at Dubai’s Palm, known for its high-end, posh atmosphere. It’s home to the fictional character Mohini Singh, who epitomizes elegance and sophistication.

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Challenge:

Create a new casual Indian restaurant that continues the fictional story but offers a more laid-back, edgy, and fun experience compared to Little Miss India.

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Solution:

Meet Rohini Singh, Mohini’s fictional sister. Rohini is the polar opposite of her sister: casual, edgy, and brimming with fun energy.

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Task:

1. Concept Development: Design a concept that contrasts sharply with the opulence of Little Miss India, showcasing a relaxed, vibrant, and contemporary Indian dining experience.

2. Brand Identity: Develop a brand identity that reflects Rohini’s fun and edgy personality, including a name, logo, and visual style that communicate a casual, lively atmosphere.

3. Storytelling: Craft a narrative that ties Rohini’s character to the new restaurant, highlighting her rebellious spirit and vibrant lifestyle, and how it complements or contrasts with Mohini’s world.

4. Uniform Inspiration: Create uniform designs that embody Rohini’s casual and edgy style, ensuring they are both stylish and functional.

5. In-Venue Art: Design art and decor elements that reflect the energetic, playful nature of the restaurant, creating a dynamic environment that captures Rohini’s character.